Black Theory is passion project which was created to experiment and explore different business models, as well as to learn and develop the most suitable branding for them. This time we chose to look at the restaurant sector.
Our goal was to convey a sense of bravery, while at the same time being modern.
The Black Theory is elegant and tasteful restaurant whose
mission is to bring finest ingredients to people who love
spending quality time in positive and calm environment.
These are the characteristics of the brand we wanted to highlight with the colors we chose for this brand.
We chose black colour to evoke power, luxury, elegance, and keep the brand look professional and simple. It's bold, powerful and is often used to evoke mystery, which was one of the feeling we wanted to achieve.
By choosing beige as our second colour we strived to create feeling of simplicity, comfort and trust.
The restaurant main values are integrity, authenticity and
quality.
Above you can see embossed primary logo design. Gold texture gives design luxurious feeling, which expresses emotions of trust, security, contentment, and confidence.
